RuPaul’s drag race is as much about dressing up, individual performance, fame, glitz and glamour as it is about self-love, self-care and self-empowerment. The show doesn’t only focus on the drag queens, the personas they have created and the competitions they enter every week but also their personal stories out of drag and how those stories often reveal hardship and survival for many of the contestants.
What seems to be the appeal of RuPaul’s drag race to many viewers is the way the show takes these personal stories and experiences and make them into communal moments for the viewers to relate to.
The stories might be about a contestant who as a young child felt like the fat weird art kid who didn’t fit in anywhere but who through the creative outlet of drag has turned into a person with poise and confidence. The story of the ugly duckling that turned out to be a swan which many people might relate to.
RuPaul’s drag race is filled with mantras that encourage inner confidence, self-love and empowerment and this is one of the reasons that the show appeals to a wide audience.